Cliff Digital: Publishing and Printing

Showing posts with label Publishing and Printing. Show all posts

Wednesday, July 3, 2013

Three Ideas to Avoid In the Screen Printing Trade

Screen printing has proven invaluable to the advertising industry many times over. With this technology, vehicle wraps, banner making and t-shirt printing can be done with creativity. This is why many entrepreneurial minds cannot wait to weigh and wade in this particular enterprise. However, there are three things that should be avoided when entering the screen printing business.

First is the misconception that artwork for screen printing is the same as in other design-based industries. The graphics (especially those for shirt designs) should be properly set up for screen printing and film positives. The lines and colors can easily be distorted when they are incorrectly put together in screen printing’s many components.

The second idea to shun is buying a startup kit and equipment without fully understanding how screen printing works. Sure, the right machinery and tools are important in this trade. However, the skills to create artworks that captivate are more important that implements. The advice of a person with years of experience in this venture should be sought.

The third thing to avoid is the notion that computer-generated heat transfers can do everything. This technology does not do justice to dark-colored custom-printed materials. This fact can limit the range of products a businessman can offer his customers.

Monday, July 1, 2013

Tips for a Striking and Awesome Banner

Posted by Unknown | Monday, July 1, 2013 | Category: banner printing los angeles, CliffDigital.com, Publishing and Printing | 0 comments

Banners are truly wonderful accoutrements to use in various functions, such as store promotions or generating greater awareness of an event. The latter is even evident when you have a booth in a trade show and want to attract more customers. But you should know that creating the banner in the first place takes a modest degree of brainstorming to make perfect.

First you have to pick an image that best describes your company's ethos and services. Take note of the booth's overall colors and graphic design to make sure the banner synchs with it as well. Any advertising materials you use will need conformity. Format-wise, you can choose whether to set up the banner in a vertical or horizontal fashion, but consider if they will be mounted or hung from a certain location.

Although the adage “bigger is better” is true in the case of banner printing, it may be a waste if the design is slightly off the mark. Your message should contain finer points such as a striking headline, short bullet points, a call to action, and text in simple fonts. The colors can be vivid, but must not overpower the content.

Ultimately, setting up a banner is just one of many tools you can use to advertise a cause or product. Using good copy and designs will carry your message farther.

Saturday, June 29, 2013

Screen Printing, Hollywood-style

Posted by Unknown | Saturday, June 29, 2013 | Category: CliffDigital.com, Publishing and Printing, screen printing los angeles | 0 comments

When you live in a city that is home to numerous Hollywood stars, it is safe to say that LA residents know how to draw attention—whether they are at school aiming for an “A,” or at work eyeing a raise from their boss. Business owners who rely on signs, banners, and promotional materials to get the word out on their products or services must also know how to create eye-catching designs. If not, they risk their efforts going unnoticed. Another good option to promote products or services is through custom-printed shirts, and for this, the technique of screen printing is typically used.

Designing t-shirts, however, is not as easy as it sounds. If you like going to LA comedy clubs and plan to inject a little humor into your shirt, you can do so, but remember to keep it tasteful and subtle. Colors can also help in garnering attention, but be sure they are not too muddled when printed or else they'll become more of an eyesore that an “eye-catcher.”

Remember that while you can't go wrong with putting in your company logo, it's a good idea to follow the trend in fashion these days, wherein the big logos are out and small logos are in. Keep in mind: you want to tell the world about your business, not scream at them like big logos often do. If you intend to use images, be sure they are in line with your products and services.

Thursday, June 27, 2013

Hail Hail the Gang's All Here!

Posted by Unknown | Thursday, June 27, 2013 | Category: banner printing los angeles, CliffDigital.com, Publishing and Printing | 0 comments

Inviting close friends to a party can be as easy as calling them up or sending text messages if you can't do it personally. Or if you have the time and resources, you can send a formal invitation. Most of your buddies would more than likely honor your invitation no matter how you do it.

However, if you want to invite more than just the people you know to a gathering, you need to be more resourceful. This can be especially critical if you are pressed for time. How can you reach as many people as possible to make the event a success? The most convenient and affordable way is to put up a banner in strategic places.

Yes, an outdoor banner can be the most practical method to invite people to any kind of gathering. If done right and set up in a conspicuous area, you can be sure that a lot of people will be able to read it. The good news is that banners can be printed in any manner you want and promote anything you like—for as long as it's not against the law of course.

In fact, banners can't just be used to promote special events; in business, they can also be used to announce sales blitzes and new products or services as well. With printed banners, you can be sure that the gang's indeed gonna be there!